Lied to by advertising?

 
Caught our eye Korean car manufacturer Kia is the official sponsor of the UEFA Euro 2008, which is why Kia is particularly present on television these days with TV commercials. What caught our eye was not the commercial, but the contribution of a blogger who feels lied to by Kia or rather by the advertising. In the commercial, football fans design the bodies of their cars in the respective national colors of the participating teams. The attentive internet writer noticed that the commercial was not filmed in Italy, as the viewer is led to believe, but on his own doorstep. "Advertising is lying again," he headlines on the Internet. Brief research shows that the commercial was probably filmed in Berlin. We know from film classics such as Winnetou that the authenticity of the locations does not necessarily have to be true. First and foremost, the plot of the movie has to be credible. And Kia, a subsidiary of Hyundai, obviously has no advertising problem with this. According to a study by the media agency Initiative Media, Kia advertises more efficiently than any of the other ten official main Euro sponsors. (cl)