Brüngger Bachmann Dialog surprises Orange customers

The dialog specialists at Brüngger Bachmann Dialog have developed a self-mailer for the launch of Orange fixed-line telephony for business customers. The direct mailing measure is part of an integrated communication campaign for which Saatchi & Saatchi Simko is responsible. The self-mailer emphasizes that existing business customers can quickly and easily switch to Orange as their fixed network provider. Customers keep their existing landline telephone number. This point is prominently included in the mailing: "Here is your new landline telephone number if you switch to Orange now!" it says. This "new" number is covered by a perforated window. If the cover with the perforation is opened, the existing valid fixed network number appears.
Responsible at Orange Business Services:
Markus Naef (Marketing Director), Lara Krensler (Senior Business Communication Manager), Sandro Mauchle (Project Manager). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD), Manuela Eigenmann (graphics), Gregor Juritz (text), Daniel Brüngger and Margot Vögele (consulting). Responsible at Saatchi & Saatchi Simko: Marie-Theres Ott (overall responsibility).