Theo Zijdenbos joins the management team at Burson-Marsteller
Burson-Marsteller Switzerland, with offices in Zurich, Bern, and Geneva, is strengthening its consulting and leadership capabilities. Theo Zijdenbos will join the agency’s executive board effective November 1, 2008, and will thus play a key role in shaping its strategic development.
Burson-Marsteller Switzerland, with offices in Zurich, Bern and Geneva, is strengthening its consulting and management expertise. Theo Zijdenbos will join the agency's management team on November 1, 2008 and will thus help to shape its strategic development. He will also contribute his many years of experience in the areas of public affairs, campaigning, issue management, lobbying and policy affairs to Burson-Marsteller. Zijdenbos is currently Head of Federal Affairs/Public Affairs at Economiesuisse, the umbrella organization of the Swiss economy, in Bern. In this role, he is responsible for establishing and maintaining contacts with parliament and the administration and drafting policies for Economiesuisse members. He is a long-standing member of the Executive Board of Economiesuisse and its predecessor organization "WF" and headed the association's office in Brussels for several years.
