SRG television channels focus on entertainment

A new study by the University of Fribourg has analyzed the programming offered by the SRG television stations and the private broadcaster 3+. According to the NZZ, the analysis shows that public television stations also place a strong emphasis on entertainment.

 A new study by the University of Fribourg has analyzed the offerings of SRG television channels and the private broadcaster 3+. According to the NZZ, the analysis shows that public television stations also rely heavily on entertainment. Entertainment and commercial content make up two thirds to three quarters of the total offering. In contrast, traditional information in the narrow sense plays an almost marginal role in quantitative terms. Information in the broader sense (factual topics, everyday life, service) accounts for 36% of broadcasting time on SF 1, 29% on TSR 1 and 42% on TSI 1, with information contributions being given more weight at peak times. the researchers also found that the individual parts of the country have very little to do with each other in terms of program content. "It is astonishing how weak the references to the other parts of the country are," the study states. "There is a clear and strong pull effect of German-speaking Switzerland on the programs of French-speaking and Italian-speaking Switzerland". TSR 1 and TSR 2 refer to German-speaking Switzerland in 11 and 14 percent of their reports respectively, TSI 1 and TSI 2 come to 16 and 10 percent, while Ticino only appears in 3 and 5 percent of SF 1 and SF 2 reports respectively, and French-speaking Switzerland in 7 and 15 percent of cases. This confirms the general rule that larger countries attract more attention than smaller ones.
The researchers make a striking observation about sponsorship: At SF 1, around a quarter of all definable program elements and broadcasts are linked to sponsorship in some way.

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