Gemi records strong Internet growth in May

The advertising pressure index for electronic media (Gemi) published by Media Focus recorded growth of seven points to a total of 438 points in May. The Internet recorded the strongest growth with an increase of 15 points.

 
The advertising pressure index for the electronic media (Gemi) published by Media Focus recorded growth of seven points to a total of 438 points in May. The total for all media rose by three points to 205, with television growing steadily by six index points to 465, radio by five index points to 255 and teletext even increasing by six index points to 133. The Internet recorded the strongest growth with 15 index points from 270 to 285, although Media Focus pointed out in its press release on Tuesday that the result is only comparable with the previous figures to a limited extent due to changes in the recording methodology. 

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