Reach Partners designs brand identity for Wenger Vieli
Reach Partners won a pitch earlier this year and designed and implemented a new brand identity for the law firm Wenger Vieli. It was unveiled just in time for the firm’s 50th anniversary.
Wenger Vieli's existing visual identity was no longer in tune with the times and could hardly convey the firm's value proposition in an appropriate way. In particular, it no longer met the requirements of digital communication - a comprehensive rebranding was overdue.
The challenge was to develop an image that is progressive and unique in its environment, but at the same time expresses Wenger Vieli's seriousness and professionalism. In addition to the new wordmark, the intense color scheme and a font selection that is untypical of the industry, there is also high-quality portrait photography of the firm's employees: snapshots that are as varied as they are authentic are intended to underscore the personal, people-oriented flair of the firm.
The new designed website should offer a balance between information and emotion, calm and dynamic. Wengervieli.ch is intended to invite users to linger and discover, while at the same time making content quickly and specifically accessible. A subpage dedicated to the anniversary features a chronicle and interviews, including with the founder Jean-Claude Wenger.
In addition, a 100-page publication entitled "50 Years, 50 Questions" was produced as part of the new image. It provides exclusive insights, amusing anecdotes and specialist articles.
