3276 francs per year and household for media
Last year, Swiss households spent an average of 3,276 francs on media. That is 139 francs more than the previous year. The Internet and consumer electronics benefited the most from this trend.
Swiss households spent an average of CHF 3,276 on media last year. This is 139 francs or 6.6 percent more than in the previous year. The Internet and consumer electronics benefited the most from this, with total media consumption amounting to CHF 11.3 billion in 2007. Content accounted for CHF 6.2 billion of this, devices for CHF 3.5 billion and access for CHF 1.6 billion. This is the result of a study on media budgets by the Swiss Press Association, which was presented in Zurich on Wednesday.
At CHF 1.8 billion, around a third of the total content budget, the press is still the largest producer of content. However, it has to accept a decline: While spending on content rose by 3.5 percent compared to the previous year, spending on print fell by 3.1 percent.
More money was spent on mobile content and Internet downloads in particular. Expenditure in these areas rose by 24.1% to CHF 1.41 million.
Spending on television content increased by 3.5% to CHF 823 million, while sales of books also rose by 2.5% to CHF 812 million. By contrast, expenditure on cinema fell by 15.5% to CHF 208 million.
At CHF 1.8 billion, around a third of the total content budget, the press is still the largest producer of content. However, it has to accept a decline: While spending on content rose by 3.5 percent compared to the previous year, spending on print fell by 3.1 percent.
More money was spent on mobile content and Internet downloads in particular. Expenditure in these areas rose by 24.1% to CHF 1.41 million.
Spending on television content increased by 3.5% to CHF 823 million, while sales of books also rose by 2.5% to CHF 812 million. By contrast, expenditure on cinema fell by 15.5% to CHF 208 million.
