Draftfcb/Lowe Group: Two-sided subject realized for BMW
Die Draftfcb/Lowe Group hat für BMW eine nationale Printkampagne entwickelt. Beworben werden verschiedene Cabrio-Modelle.
The campaign kicks off with a high-impact advertising campaign on the first two inside pages of Schweizer Illustrierte. This is followed by advertisements in various Swiss daily newspapers and magazines.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Samuel Knaus, (text), Tino Sand (AD), Rolf Jeger, Christina Koch (consulting).
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Samuel Knaus, (text), Tino Sand (AD), Rolf Jeger, Christina Koch (consulting).
