Media Trend Awards for 20 Minuten, IP Multimedia and Mediaschneider
On Wednesday evening, the trade journal Media Trend Journal (MTJ) presented the eleventh Media Trend Awards at Zurich's Moods. Best media provider is 20 Minuten, best media marketer is IP Multimedia. Mediaschneider AG is the winner of the special award for media agencies, which was presented for the first time.
On Wednesday evening, the trade journal Media Trend Journal (MTJ) presented the Media Trend Awards for the eleventh time. The ceremony, hosted by Anna Maier, took place at Zurich's Moods in front of around 300 guests. As in the previous year, the prize for the best media provider went to 20 Minuten. The free newspaper almost tripled its lead over the runner-up, Clear Channel Outdoor. The former award winner, Tamedia Zeitungen, advanced to third place. IP Multimedia was honored as the best media marketer. Publisuisse is in second place. Cinecom, the winner of the last two years, fell back to third place.
For the first time, a special prize was awarded to the best media agency. The winner is Mediaschneider AG, which received the prize from the hands of
SWA Director Jürg Siegrist received. Over the past five years, it achieved the highest average of all grades in the agency rating that MTJ and the Swiss Advertisers Association (SWA) have been conducting since 2003. Starting in 2009, the award for media agencies will be presented as an actual award. Then, in addition to the agency rating, other criteria will come into play. The Media Trend Award was determined in an online survey among advertising clients, media agencies and advertising agencies.
For the first time, a special prize was awarded to the best media agency. The winner is Mediaschneider AG, which received the prize from the hands of
SWA Director Jürg Siegrist received. Over the past five years, it achieved the highest average of all grades in the agency rating that MTJ and the Swiss Advertisers Association (SWA) have been conducting since 2003. Starting in 2009, the award for media agencies will be presented as an actual award. Then, in addition to the agency rating, other criteria will come into play. The Media Trend Award was determined in an online survey among advertising clients, media agencies and advertising agencies.
