Springer generates 20 percent of its advertising revenue online

 
In an interview with the Frankfurter Allgemeine newspaper, Mathias Döpfner, CEO of Axel Springer, spoke positively about the Group's online business. The women's portal Au Feminin generates the highest return on sales in the entire company. The Internet marketing company Zanox is also highly profitable, with seven of Springer's ten online projects earning money. Commenting on the advertising revenues, Döpfner said: "20 percent of our advertising revenues are generated from the online business. This puts us well ahead of the German advertising market, where online still accounts for well under 10 percent." Springer has not invested in Web 2.0 networks. According to Döpfner, the risk of paying high prices for companies that could only show reach but no sales or even profits was too high from the outset.