The Migros magazine appears in a new look
On Monday, Migros Magazine will be released with a subtle visual redesign. This move by the “orange giant’s” in-house magazine is in response to a representative survey of its readers.
On Monday, four years after its general overhaul, Migros magazine will be published with a soft visual overhaul. With this step, the magazine is responding to a representative survey of its readers and adapting its appearance to their wishes. The layout of the various contents has also been standardized, according to the company's press release. The formal changes concern the fonts, typeface, pagination and the use of white space and lighter shades of gray. New content includes the double-page spread "The Migros Week", which is intended to provide readers with a quick overview. Migros magazine reaches over 2.9 million people every week and, with a reach of over 50 percent, is one of the Swiss print media with the widest reach.
