IP Multimedia opens media database for TV and Adscreen

 
Following the launch of media databases in the online and radio categories, Goldbach subsidiary IP Multimedia will launch the TV Media Tool on Monday, which combines data from 18 television stations. In a next step, the Swiss Media Tool will be expanded to include the ad screen media category in mid-July, according to the press release. The aim of the Swiss Media Tool is to provide users with a comprehensive overview of the electronic media landscape in Switzerland. The TV Media Tool serves as a source of information with which users can obtain an overview of the positioning of individual channels, performance and usage data or tariffs. The new interactive positioning cross can be used to visualize which channel best corresponds to the target group.
The Adscreen Media Tool contains media data on adscreens at over 1,100 locations in Switzerland. This makes it possible to compile individual offers for almost the entire range of ad screens in Switzerland. For the most important target groups, networks can be narrowed down geographically and clearly displayed on an interactive map.