Catching our eye Anyone passing by a poster for the movie "Hancock" these days can't fail to notice it. Quite small, but strikingly animated, a non-stop movie trailer winks at us next to the printed advertising medium. The mini screen (5.3 x 4.7 centimeters) is built into the frame of the poster carrier. APG has been offering 18 such Citystar 200L Zurich Screen stations in the city of Zurich since the beginning of this month. Of course, no one can yet say how the new advertising medium will work. The only fact is that "Hancock" got off to a brilliant start in Swiss cinemas on its first weekend. 80,000 viewers means more than "Indiana Jones 4". The action-packed superhero parody also landed at number 1 in the cinema charts in the USA. (pan)

Together with Bemberg, Gedenk, Media and APG, the design house Mobitare has seized the opportunity to use a poster animated by light effects for a rolling campaign for the first time. The new "Promotion Light" technology makes it possible to animate the poster motif: a light source makes a fluorescent film glow. Thanks to low energy consumption, the development is cost-efficient, as the three companies announced. Any elements on the carrier can be controlled by a selective power supply. For example, individual objects or entire backgrounds can be illuminated or flashing lettering can be created. The "Promotion Light" technology has already been used abroad for initial implementations. In Switzerland, Mobitare is taking on the pioneering role. On display are motifs developed by Sulzer, Sutter. The posters have been hanging on APG's F12 and F200 billboards at Zurich main station since March 25.
Responsible at Möbel Pfister AG (Mobitare):
Christine Roth (Head of Communications). Responsible at Bemberg, Gedenk, Media: Thomas Koller, Andrea Hafner (Consulting), Matthias Lenke (Outdoor Advertising Unit). Responsible at APG: Marcel Baumann (Key Account). Responsible at Promotion Belt Marketing & Sales GmbH (Austria): Kurt Knappinger.