The building smiles, inviting you to bathe

 
Wohnen Ruf Lanz polishes the image of the leading kitchen and bathroom company for Sanitas Troesch. 
One of the highlights of planning your first home or a long-awaited renovation is taking the whole family to the Sanitas Troesch showroom. In 17 permanent exhibitions throughout Switzerland, you will find a wide selection of stylish kitchens and bathrooms from Sanitas Troesch. Sanitas Troesch is the market leader in the bathroom segment and number two in the kitchen segment. High level of brand awarenessThe latest market research study by Demoscope also shows that Sanitas Troesch has a high level of brand awareness, particularly in the bathroom sector. The image promises seriousness, reliability and competence. The kitchen range is not quite as well known. And when it comes to design, the yellowed perception still lags somewhat behind the much more attractive reality.
Ruf Lanz's challenge now is to correct this in an image campaign. The new image campaign builds on the findings of the market research study and is aimed at private house and apartment owners and builders. The subjects showcase the kitchens and bathrooms from Sanitas Troesch with images that are a literal breath of fresh air in the world of DIY advertising. Double-sided advertisements show building plots in fantastic locations. However, stylish kitchens and bathrooms from Sanitas Troesch are already perfectly installed between the surveyor's stakes. Because one thing is clear from the planning stage long before the first sod is turned: kitchens and bathrooms from Sanitas Troesch.
Wide distributionA total of five subjects appear in double and half-page spreads in the Sunday and general press as well as in numerous home and architecture magazines. The photos were taken by Valentin Jeck. The AD was Lorenz Clormann. Süsstrunk & Jericke was responsible for image processing. The outdoor installations were set up by Glarner, Waldvogel. 
In addition, two guerrilla campaigns are to cause a stir this year, which the CDs Markus Ruf and Danielle Lanz naturally did not want to reveal to Werbewoche - for the time being, they prefer to wash their hands of it.
 
Andreas Panzeri