Advertising slump on YouTube and crying parents
Search engine giant Google apparently isn't making enough money from its video platform, YouTube. And Google is causing a stir among its employees because the company plans to drastically raise the prices for daycare spots.
The search engine giant Google is apparently earning too little with the video platform YouTube. This is reported by the Wall Street Journal. The portal's advertising revenue is expected to total around 200 million US dollars this year, falling far short of expectations. When Google acquired the website in October 2006 for 1.65 billion US dollars, expectations were high. So far, however, the Internet giant has had to contend with numerous marketing problems. Lawsuits have been filed over alleged copyright infringements by video films taken from TV programs. Just a few days ago, YouTube lost a legal dispute against the US media group Viacom. Google therefore only wants to sell advertising in the context of videos whose copyright has been cleared beyond doubt. However, this is just four percent of all content.
It's not just on the Internet that Google is currently struggling. Also in kindergarten. Although the internet company is considered to be particularly employee-friendly, there is now trouble. The reason: Google wants to drastically increase the prices for kindergarten places at its Californian headquarters. Allegedly up to 2500 dollars a month. "We had the problem that we could offer childcare for 200 children, but 700 more couldn't get a place," said a Google spokesperson. By increasing the prices, the company could increase the number of places on offer by 150 percent. The news was by no means well received. As the New York Times reported, many parents burst into tears.
It's not just on the Internet that Google is currently struggling. Also in kindergarten. Although the internet company is considered to be particularly employee-friendly, there is now trouble. The reason: Google wants to drastically increase the prices for kindergarten places at its Californian headquarters. Allegedly up to 2500 dollars a month. "We had the problem that we could offer childcare for 200 children, but 700 more couldn't get a place," said a Google spokesperson. By increasing the prices, the company could increase the number of places on offer by 150 percent. The news was by no means well received. As the New York Times reported, many parents burst into tears.
