Yahoo opens search engine for software developers

 
The search engine operator Yahoo is giving software developers access to its search technology so that they can build their own search engines. The work platform called Boss (Build Your Own Search Service) is intended to open up the search engine market, which is currently dominated by the three big players Google, Microsoft and Yahoo, to other players. At the same time, Yahoo wants to make its search technology available to companies so that they can implement their own search solutions on their websites. The decidedly open strategy of the company, which is under massive takeover pressure from Microsoft, is intended to improve Yahoo's search technology and at the same time generate more traffic and thus additional advertising revenue. The sale of the technology is also intended to generate additional income for the financial consolidation of the company. The profits will be shared with future partners. Yahoo has also entered into partnerships with a number of universities, including the Massachusetts Institute of Technology (MIT) and Stanford University, to further develop its search technology.