SFLB: Lemur calls for IP Multimedia to save trees

 
The Zurich agency Spillmann/Felser/Leo Burnett has developed a campaign for the Goldbach subsidiary IP Multimedia that features a lemur calling for trees to be saved. Previously, media planners and consultants would have had to fight their way through mountains of paper to plan a TV campaign. According to the agency's press release, this was a waste of paper, as the mountains of paper can now be put aside and many trees can be saved from being felled - all the data for a TV campaign is now available online at Tvmediatool.ch, provided by IP Multimedia Switzerland (see ).Responsible at IP Multimedia:
Franca Mathes (project management), Marcel Bosshard (overall responsibility). Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter (CD), Diana Rossi (text), Karin Estermann (AD), Andrea Staub, Stefanie Brauchli (consulting), Suzana Kovacevic (art buying). Image editing: Rohner Retouche.