Galaxus Germany advertises with (un)political phrases
As part of the federal election, Galaxus Germany is launching an advertising campaign under the slogan «The Choice Is Yours.» In the campaign, common political clichés are used to promote products instead of political parties.
Galaxus is not a political party, but an online store. Nevertheless, the German subsidiary of Digitec Galaxus doesn't miss the opportunity to use common political phrases to promote its product range. In the current campaign, current topics are taken up and linked to products from the online range.
The online-only campaign with a total of twelve subjects will be played out online for two weeks starting Monday.
