Trouble about svp.tv

 The SVP Switzerland wants to take action against the Thurgau-based company Now Production. The reason: an advertising video for the Civic Democratic Party (BDP) is currently running on the website. The party headquarters in Bern has asked the production company to change the name immediately. The SVP sent the company a registered letter setting a deadline of July 18 to change the name, according to party spokesman Alain Hauert. The party argues that the name SVP and the party logo with the sun are legally protected. svp.tv was launched around a month ago, with the People's Party's sun wearing dark glasses. The show is financed by sympathizers of the SVP spin-off, as Regula Marti from the production company explains. The advertising is not for the SVP, but for the new Civic Democratic Party. Marti takes the intervention of the SVP Switzerland in her stride. "It's not a problem for us. There will be a metamorphosis after the start-up phase anyway," says Marti. According to Marti, the sun in the SVP logo could be replaced by a star. The new party wants to continue to make intensive use of the Internet to promote its interests. "Next week we will be on the road with Federal Councillor Widmer-Schlumpf," said Marti.