Facing: 3.1 million participations in the Coop Pronto rub-off fever
In the scratch-off ticket promotion held at all 189 Coop Pronto stores, approximately 3.1 million tickets were entered into the final drawing via text message or the website. The promotion will be repeated in early 2009.
Around 3.1 million tickets were drawn via SMS or website in the final prize draw with 81 main prizes in the scratch card campaign carried out in all Coop Pronto stores. A total of around 16 million instant tickets were issued for the promotional and customer loyalty campaign, which ran for the first time from January to April 2008. The client of the campaign, Coop Mineralöl AG, is satisfied with the result, according to a statement on Thursday, and intends to repeat the campaign next year in all 200 Coop Pronto stores - with and without filling stations. The campaign, which was implemented by the Zurich agency Facing, was supported by direct mobile and internet marketing as well as advertisements, posters and radio spots. Responsible at Coop Mineraloel AG:
Andreas Hofer (overall responsibility) and Anita Signorell (project manager). Responsible at Facing: Lucius Leonhardt (overall responsibility/consulting), Roger Sandmeier (CD) and Werner Gryffenberg (graphics). Loose carrier bagsPoster F-12
