WWF and Spinas Gemperle promote conscious fish consumption
In collaboration with Spinas Gemperle, an agency specializing in social and environmental issues, the environmental organization WWF has launched an awareness campaign to protect endangered fish species. At the heart of the campaign is a shopping guide featuring recommended fish species and their places of origin.
Together with the agency Spinas Gemperle, which specializes in social and ecological issues, the environmental organization WWF has launched an awareness campaign to protect endangered fish species. The aim is to appeal to the power of the consumer, according to a press release issued on Tuesday. Posters, advertisements and online banners are being used to encourage people to consume fish more selectively. The communication strategy culminates in the distribution of a WWF shopping guide, which lists recommended fish species and places of origin. The booklet is distributed via the Internet, mailings and displays at the POS. The campaign receives additional support from the members of the WWF Seafood Group, which includes the major distributors Coop and Migros. Responsible at WWF Switzerland:
Gian-Reto Raselli (Member of the Executive Board) and Jennifer Zimmermann (Campaign Management). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Stephan Huwiler (AD), Tom Malecha (text), Tullio Tomasini (consulting) and Bianca Hotho (production).
