Noord further develops the fire Skyguide
Noord has further developed and designed the complete brand identity for the Swiss air traffic control provider Skyguide. Skyguide now presents itself with a modern and minimalist design.
Skyguide provides air traffic control for Switzerland and neighboring countries with around 1500 employees at more than 14 locations. As the lead agency for the company's branding, Noord accompanied and advised Skyguide throughout the entire further development process and helped the company to achieve a fresh image.
The revised brand identity stands for Skyguide's values and communicates transparently and at eye level. The centerpiece is the new Skyguide website and the brand movie. As part of this branding project, Noord also redesigned the iconography, letterheads, various PPT and office templates, trade show booths, and signaling.
"Skyguide is in the midst of a profound, technology-driven transformation. The updated branding reflects and supports this change process," says Myriam Käser, Skyguide's Chief Communications & Public Affairs Officer. "The claim 'beyond horizons' reflects our broadening horizons and is directly linked to the sky - forward-looking and inspiring," adds Michaël Maillard, Skyguide's Head of Brand Positioning.
