By Heart is looking for advertisers for Zentralschweiz am Sonntag

 
The Neue Luzerner Zeitung and Publicitas are relying on the services of the By Heart agency for the advertising of advertisers in the new weekend newspaper Zentralschweiz am Sonntag. The Zurich-based advertisers are focusing on the symbolic and recognizable value of the swan typical of Central Switzerland, according to a press release issued on Wednesday. With a few unusual attributes, the noble animal conveys the launch of a new advertising medium and the advertisements in trade journals and mailings will be in use from July 2008.
Responsible at Neue Luzerner Zeitung AG, Lucerne:
Jürg Weber (Publishing Director), Bruno Hegglin (Head of Advertising Market), Sibylla Fischer (Advertising Manager). Responsible at By Heart, Zurich: Hans Siegwart (CD), Markus Bircher (Strategy), Jan Krohn (Text), Alan Castioni (AD), Sonja Wolf (Graphics), Peter Krebs (Client Service Direction), Sandy Gattiker (Consulting), Dominik Mory (Production Management), Natascha Breu (Realization). Photo: Franz Rindlisbacher, Zurich. Litho: Detail AG, Zurich.