Uni Bern is among the winners of the Google Marketing Challenge
More than 1,650 teams from 47 countries participated in the Google Marketing Challenge, a global university competition focused on online advertising. The University of Bern took first place in the Europe, Middle East, and Africa (EMEA) region.
Over 1,650 teams from 47 countries took part in the Google Marketing Challenge, a global university competition on the subject of online advertising (see ). The team from the University of Bern took first place among all participating Emea countries (Europe, Middle East and Africa). The global winner is the University of Western Australia, the winner for America is Pennsylvania State University and in the Asia/Pacific region the Australian Graduate School of Management came first. The winning team from Bern created an Adwords campaign for the company Aaretal Reisen. With a budget of 200 dollars, the team succeeded in attracting over 1,000 additional visitors to the Aaretal website and increasing the number of visitors by around 50 percent, according to a press release issued on Wednesday.
