No advertisement can do that, says SFLB
Everyone is familiar with the campaign: «That can only be an ad» by the Swiss press. Spillmann/Felser/Leo Burnett is now showing who can do more than just an ad.
Everyone knows the campaign: "Only an advertisement can do that" from the Swiss press. In its mini-campaign, the agency Spillmann/Felser/Leo Burnett (SFLB) now shows that there are things that an advertisement cannot do - for example, show moving images, involve consumers interactively or link media with each other. SFLB shows who can do this with an advertisement without a sender and with just an Internet address as the headline: . This address leads to a website that shows you all the advantages of electronic media, according to the press release: you land on the website of Goldbach Media, a marketer of electronic, interactive and mobile media. Responsible at Goldbach Media:
Paul Riesen (Head of Marketing) and Veronika Kälin (Marketing Project Manager). Responsible at Spillmann/Felser/Leo Burnett: Diana Rossi (Text), Raul Serrat (Art Direction), Martin Spillmann (Creative Direction), Andrea Staub and Stefanie Brauchli (Consulting).
