Publicitas Dynamic Pricing project successful so far

 
At the beginning of 2008, Publicitas launched advertising offers with flexible pricing under the name "Dynamic Pricing" together with partner publishers. These include last-minute offers, offers with price co-determination such as "Name your own price", time-dependent offers such as "Time of booking", auctions of advertising space and other models. The market has responded very positively to the various products, writes P in a press release. Monthly sales are already in the six-digit range and will continue to grow strongly, meaning that a growth rate of several 100,000 francs per month is realistic. The program would also attract many new customers who had not previously invested in media from Publicitas and its partner publishers. The Dynamic Pricing project is currently running with ten partner publishers in over 25 newspapers, on the Internet, in cinemas and on other advertising media. Around 40 different offers are being tested on the market. After more than a year of preparation, Publicitas launched the project on the Swiss market at the beginning of 2008. The original aim was to make print advertising more dynamic and improve its image. The project was then extended to other media in line with Publicitas' all-media strategy.