Image cultivation: BP buys ads from Google
In the wake of the oil spill in the Gulf of Mexico, the energy company BP wants to repair its tarnished image online.
The oil giant has bought ads from search engines such as Google that appear in the context of results for search terms such as "BP" and "oil spill". The link takes the user to a website on which the company presents its view of the situation. According to the American TV station ABC News, BP is paying more than 10,000 dollars a day for this.
