Lowa, Gore-Tex and Zimmermann Communications invite to the Tiny Office
Why always work from home when you can work outside too? As part of a promotional campaign for the DACH region, Zimmermann Communications is giving away #tinyoffices for Lowa and Gore-Tex at three spectacular locations.
If you're looking for a change of pace after all those months in the home office and the same old view from the window, you'll find it in a new campaign by Lowa and Gore-Tex. The two outdoor brands are inviting people to the #TinyOffice in three locations in Switzerland, Germany and Austria - far away from the city, in the midst of sometimes breathtaking natural landscapes. In the campaign conceived and implemented by Zimmermann Communications, the three "Tiny Offices" are up for grabs for a short time. From here, it's straight from after-work to summit storming, forest bathing or trail running.
Each #TinyOffice to be won is equipped with everything it takes to work away from it all. Fast internet, fine coffee and office essentials included. Plus, the winners will be outfitted with waterproof and breathable Lowa/Gore-Tex gear. On the one hand for the way to the office, on the other hand for the time "Out of Office", when the surroundings of the #TinyOffices want to be explored.
The TinyOffice in Switzerland is located in the Cube Aletsch, a cabin at 2,869 meters above sea level in the middle of the mountain landscape of the UNESCO World Heritage Jungfrau-Aletsch.
At Cabinski in Montafon, Austria, you work in a minimalist, comfortable and smart cabin overlooking meadows, forests and green mountain peaks.
The #TinyOffice in Germany is located in a forest. The tree houses in the north of Germany, just a short hike from the North Sea, are big enough for luxury and small enough for individuality.
For the campaign, which will be used in the DACH region, one influencer or brand ambassador was used per country. Kathrin Heckmann @fraeulein.draussen for Germany, Roman Rohrmoser @rohrmoserroman for Austria and in Switzerland with Joni Hedinger @jonihedinger.
The campaign is based on a main film that promotes the promotion as a whole. Three individual films act as amplifiers for the individual markets. The three influencers have produced their own extensive content for each location, which they play out to their target groups together with the main film.
The campaign is being promoted online and via the influencers' social media channels, as well as via the various channels of Lowa and Gore-Tex. Retail partners such as Intersport, Zuberbühler, Schuhhaus Walder and Schöffel are supporting the campaign at the POS. All advertising measures lead to the landing pages of the three countries Lowa.ch, Lowa.de and Lowa.at.
Responsible for Lowa sports shoes: Matthias Wanner (CSO); Michael Frank (Head of Marketing); Anke Stärk (Marketing & PR); Romina Neumaier (Marketing Coordinator); Angelika Schwindl (Marketing Coordinator). Responsible at W. L. Gore & Associates: Daniel Strukamp (Retail Marketing Gore-Tex Footwear); Fabian Grünwald (EU Digital Marketing & Social Media Management). Responsible for Zimmermann Communications: Christoff Strukamp (Creative Direction); Lara Cavelti (Consulting); Ramon Alder (Art Direction); Rolf Zimmermann (Overall Responsibility). Ambassadors; Kathrin Heckmann @fraeulein.draussen; Roman Rohrmoser @rohrmoserroman; Joni Hedinger @jonihedinger. Responsible for Brand film (Production): Michael Gloor (Head of production); Stefan Künzler (Producer); Lukas Wälli (Director); Christopher Graage (Digital Producer).
