Wirz sends the "Nature Detectives" into action for Migros
Thanks to Migros’ new sticker collection promotion, nature lovers of all ages can collect stickers, learn a lot about local flora and fauna, and solve virtual detective cases using an app. Wirz is responsible for the campaign, and the app was developed by Mutabor.
How do fire salamanders protect themselves from enemies? How old can linden trees become? How many stomachs does a deer have? Since Tuesday, Migros has been answering all the questions with its current promotion. "Nature Detectives" these and many more questions about native animals and plants. For every 20 Swiss francs spent in Migros supermarkets, on Migros Online and at Migros partners, nature fans receive a sachet with four stickers that can be stuck into an accompanying scrapbook. The album contains lots of background information on the individual animals and plants and shows which habitats they are at home in.
Virtual "cases" for all sleuths
For the detectives among the collectors, there are also virtual cases to solve. To do this, the free app "Nature Detectives Mania" developed by Mutabor must be downloaded, in which various cases and puzzles relating to the Swiss animal and plant world can be unlocked. The more stickers collected and scanned with the app, the more detective cases can be solved. The collection promotion lasts until the beginning of October 2021.
Application & Promotion: Wirz. Digital concept, app: Mutabor. 3D implementation, programming app: Demodern. Frequency measures, in part text: Alex Volz (Spiek). Text, Storywriting: Anja Knabenhans. Audio: German Wahnsinn.
