Aletsch Tourism establishes a vacation apartment commission
Vacation rental owners in the Aletsch Arena are getting an official voice. The Aletsch Tourism Association is establishing a vacation rental commission to unite the voices of the owners and present them collectively to the destination.
The vacation apartment renters are among the most important tourism service providers in the Aletsch Arena. With around 1,800 properties available for commercial rental, they make a significant contribution to the overall value creation within the destination.
Parahotellerie as a central pillar of the Aletsch Arena tourism economy
40 percent of the 4,600 residential properties in the Aletsch Arena are available to guests for tourist use. Vacation apartments generate an average of 580,000 overnight stays per year for the Aletsch Arena as well as 3 million Swiss francs from spa and tourism promotion taxes for regional tourism. 48 percent of the Aletsch Arena's overnight stays are generated from the rental of vacation apartments. Due to the systemic relevance of the industry, the Aletsch Tourism Association, which represents all of the region's service providers on the Aletsch Arena Board of Directors and Shareholders, decided to establish a vacation rental commission of active landlords within its structures.
The decision arises from the need on the part of Aletsch Tourism and Aletsch Arena to receive the consolidated voice and opinion of the vacation apartment renters in matters of tourism within an official body. The wishes, expectations and needs of this important sector should thus be taken into account in the strategic and operational decision-making processes of the destination.
Ten major landlords from the Aletsch Arena met in mid-April 2021 to discuss the project of the tourism organizations of the Aletsch Arena. In the following weeks, Dominik Martig from Bettmeralp was elected as an enthusiastic, committed and competent chairman for the commission. At the end of June, the board of Aletsch Tourism approved the constitution of the sponsorship within its association structures.
Interested parties can participate
Aletsch Arena and Aletsch Tourism call on all vacation apartment owners in the destination who are interested in participating, Get involved in the commission and join.
