Google: New tool for analyzing internet trends

 Google has developed a new tool called Insight for Search. It is designed to provide an overview of the most popular search terms on the Internet. The new service is aimed at advertisers, marketers and normal Internet users, as detailed in a press release. The tool can be used, for example, to query search trends over a certain period of time - making it possible to see how user interest in a certain topic increases and decreases. The "Regional interests" function shows which countries, cities and regions have the greatest interest in a particular topic. Insight for Search also finds out which search queries are the most popular and which are currently becoming more popular. "Differentiation of search queries" shows the top search queries by category, for example particularly popular search terms in the celebrities or car brands category. In contrast to Google Trends, the results can be displayed by date, region or topic.