Off The Record 9: m&k / advertising week podcast with link
Anna Kohler, editor-in-chief of m&k and Werbewoche.ch, in conversation with Benedikt Lüthi and Stefan Reiser from Link.
CEO Benedikt Lüthi and Stefan Reiser, Head of Marketing Research at Link, talk to Anna Kohler about why market research is the key to better business decisions and how companies can better understand and thus better assess their target group through surveys.
