Sports TV channel SSF refrains from buying Viva

 The Swiss music channel Viva will not be taken over by the sports television channel SSF. SSF owner Peter Weigelt has decided not to purchase the entertainment channel, which belongs to the American conglomerate Viacom. "We don't see any added value in buying the music channel," Weigelt told Tamedia Newsnetz on Friday. This means that SSF will have to make do with the partnership with the analog special-interest channel Star TV for the time being. For the time being, the media entrepreneur will therefore bury his plan to go on air with a full program in partnership with more than 30 sports associations as early as next year. at the beginning of July, Weigelt was asked by a Zurich consultancy firm whether he was interested in buying Viva Switzerland (see
(http://www.werbewoche.ch/newsmail080703_weigelt.werbewoche) The American entertainment group Viacom wants to separate from the Swiss MTV offshoot. Viva itself has only recently strengthened its personnel for a further musical future. In addition to head of music Jubaira Bachmann and the Rapperswil Rose Queen Linda Gwerder, Clemens Lützen from Lucerne will be presenting clip segments in future (see
, http://www.werbewoche.ch/newsmail080716_viva.werbewoche). According to the Group, the station continues to be profitable.