Smile.direct insures itself against interchangeable advertising with Ruf Lanz
Following a pitch, Ruf Lanz was awarded the contract for Smile.direct's budget. The direct insurance for motor vehicles and private households is confidently positioned as fair online insurance.
Smile.direct, based in Zurich-Wallisellen, is the direct insurance company for motor vehicles and private households. It is the first insurance company in Switzerland to offer a unique fairness guarantee. Following a pitch, Ruf Lanz was awarded the contract to confidently position Smile.direct as the fair online insurance company, as detailed in a press release. According to Claudia Staub, Head of Marketing & Communication, the creative agency impressed with "an integrated concept that enables expressive positioning and emotional involvement". The first works by Ruf Lanz will be on display this fall.
