180\TBWA sets the scene for gold contenders for Adidas
To celebrate the start of the Olympic Games, Adidas is launching a global print campaign titled «Gold is not a given.» The campaign was created by the agency 180 Amsterdam, which is part of the TBWA network.
To celebrate the start of the Olympic Games, Adidas presents a global print campaign under the name "Gold is not a given". The stars of the ad are Olympic favorites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. In February 2008, these six athletes flew to Beijing - six months before the Olympic Games began. The contenders for Olympic gold know that winning is never guaranteed, according to a press release. That is why the athletes trained under the appropriate conditions in the country. The result is twelve unique excerpts from the athletes' training. The agency responsible for the campaign is 180 Amsterdam, which is part of the TBWA network.
