Sat. 1 and Kabel eins switch to 16:9

 From November 1, the TV channels Sat.1 and Kabel eins will change the broadcast format of commercials to 16:9. They are thus adapting to viewers' viewing habits: in 2007, the consumer electronics industry sold almost exclusively flat screens in widescreen format. Around half of all Swiss television households now have a flat screen, according to a press release. Nothing will change for customers of the marketer Publicitas Cinecom until October 31: until this date, TV commercials can still be delivered in 4:3 format. For campaigns to be placed between October and November 2008, both formats should be delivered immediately to ensure a smooth changeover. On request, Sat.1 and Kabel eins will offer a conversion from 16:9 to 4:3 letterbox until the end of October. From November 1, 2008, spots will be broadcast exclusively in 16:9 format.