SF achieved the same market share in July as a year ago

 In July 2008, Swiss Television achieved an average market share of 32.5 percent for the whole day, the same figure as in the same month last year. The audience was more interested than in the previous year in the summer programs on the main evening (plus one percentage point) and late evening (plus 1.2 percentage points), SF announced on Tuesday. In contrast, the early evening program attracted fewer viewers (minus 1.1 percentage points). The reason given by SF was the lack of sporting events such as the America's Cup compared to July 2007. From January to July 2008, the average figure was 34.6 percent, putting Swiss Television 1.1 percentage points above the 2007 annual average. The use of the Sf.tv portal continues to increase. With a total of 187,000 visits per day, the increase in July 2008 compared to the same month last year was around 22%. The biggest increase was recorded by the "Tagesschau" platform - the number of visits rose to 30,200 visits per day, an increase of 26 percent.