Dosenbach becomes the first title sponsor of the Challenge League

The shoe and sports retailer Dosenbach-Ochsner becomes a national sponsor and thus the name giver of the second national football league. It is now called the "Dosenbach Challenge League". In contrast to Nati A, which has had a sponsor in Axpo since 2003, this position has remained vacant in the second division for the last five years. The contract was concluded with the International Sports Agency (ISA), which will now also oversee the implementation. The Dosenbach Challenge League matches will be shown on Swiss Sports Television (SSF), as detailed in a press release, and the core services of the contract include the right for Dosenbach to act as name sponsor and appear in the official logo. The logo will be displayed on the teams' jerseys as a badge on the sleeves and chest. The Dosenbach brand will also be advertised on the perimeter boards in all stadiums. A ticket contingent will also ensure that the company can invite customers and partners to the matches. The amount of the sponsorship was not disclosed.
"For Dosenbach-Ochsner, the naming of the Dosenbach Challenge League is an important step in brand communication," said Steve Schennach, Head of Corporate Communications at Dosenbach-Ochsner AG. The Challenge League has a national presence, but still has strong regional roots. As a youth and training league, it is also associated with image components that Dosenbach would also cover with the products in its range, said Schennach.