Draftfcb/Lowe Group goes 18 meters wide for Valser
The advertising agency Lowe, part of the Draftfcb/Lowe Group, is making water from the Grisons flow through the Unterland region. As part of the current Valser campaign, they created a giant poster to cover a construction site in Stein, Aargau.
The advertisers from Lowe, part of the Draftfcb/Lowe Group, are letting Graubünden water flow through the lowlands. As part of the current Valser campaign, they have created a mega poster to cover a building site in Stein, Aargau. The 18-metre-long cover at a Coop store shows the "production line" of Valser water, which is over 1000 meters deep. Lowe came up with a headline for the longline: "Here in our factory, in the Vals mountains, nature has built a production line over 1000 meters deep, with which it guides water through the Bündner slate and enriches it with calcium and magnesium. This process takes 25 years. The time it takes to make water as good and highly mineralized as Valser is." The mega poster will be displayed at Coop in Stein until at least the end of the year:
Jacqueline Schlüssel (Project Coordinator), Joëlle Vock (Brand Manager). Responsible at Draftfcb/Lowe Group: Nicolas Vontobel (CD), Sebastian Hugelshofer (AD), Dominique Wegmann (Text), Rolf Jeger, Gabrielle Lommel (Consulting).
Jacqueline Schlüssel (Project Coordinator), Joëlle Vock (Brand Manager). Responsible at Draftfcb/Lowe Group: Nicolas Vontobel (CD), Sebastian Hugelshofer (AD), Dominique Wegmann (Text), Rolf Jeger, Gabrielle Lommel (Consulting).
