Mobile and online communication: independent pasts - shared future?
Before its summer break, the Zurich-based PR firm ZPRG hosted a professional event titled «Mobile and Online Communication—Where We’ve Come From, Where We’re Going» in the auditorium of Zurich Financial Services.
The ZPRG was able to attract Mike A. Weber, Head of Strategic Projects at Publigroupe, and Michel Juhasz, CEO of Assai Dialog + Digital, as expert speakers. In their presentations, Mike A. Weber and Michel Juhasz once again surprised the ZPRG members with astonishing insights into mobile and online communication, as was reported in a press release: iPhone, iPad, social networking platforms such as Facebook and Twitter are just a small selection of the many developments that have significantly changed and will continue to influence our communication behavior.
Today, cell phones are still mainly used to make phone calls, send text messages and take photos. But not for much longer: the speakers showed current examples of how a coffee can be selected, ordered and paid for by cell phone. Or how an address can be easily located and actually found.
One clear trend is the constant merging of different media into one: Reading interactive books online, selecting and watching movies, listening to music, navigating through foreign regions is already possible in some cases. For both speakers, it is clear that we are only at the beginning of the possibilities and that the now highly topical and sought-after iPad ... will soon be common property.
According to the press release, it also became clear that the two areas of mobile and online communication have grown together so much that it will soon be difficult to differentiate between them. It will therefore be exciting to meet up with Mike Weber and Michel Juhasz again in three years' time and see how the journey has progressed. If they still have to come together at all ...
Today, cell phones are still mainly used to make phone calls, send text messages and take photos. But not for much longer: the speakers showed current examples of how a coffee can be selected, ordered and paid for by cell phone. Or how an address can be easily located and actually found.
One clear trend is the constant merging of different media into one: Reading interactive books online, selecting and watching movies, listening to music, navigating through foreign regions is already possible in some cases. For both speakers, it is clear that we are only at the beginning of the possibilities and that the now highly topical and sought-after iPad ... will soon be common property.
According to the press release, it also became clear that the two areas of mobile and online communication have grown together so much that it will soon be difficult to differentiate between them. It will therefore be exciting to meet up with Mike Weber and Michel Juhasz again in three years' time and see how the journey has progressed. If they still have to come together at all ...
Michael Juhasz (l.) and Mike A. Weber.
