Modest advertising volume in July

The Publicitas Index for July reflects the bitter reality: the volume of advertising in the Swiss daily press is currently modest. The index fell by 0.5 points to 95.6 points in July. The index had already fallen by 1.5 points in June. According to Publicitas, newspapers are lacking commercial advertising in particular. National advertising customers such as car importers, banks and telecoms companies are currently reluctant to invest, Publicitas reported on Friday. In addition, the European Football Championship in June and the summer slump in July were inhibiting factors, and the subsidiary of the Lausanne advertising marketer PubliGroupe also sees signs that the growth in job advertisements could slow down. After four years of almost uninterrupted growth, job advertisements have reached a high level and are now only developing modestly. The index of job advertisements rose by 0.1 points to 199.2 points in July.