New agency for crisis communication founded

Peter Metzinger, Urs Peter Naef, Markus Gerber and Wolfgang Harder have founded a new agency: "The Reputation Rescue Company" focuses on acute crisis communication and, according to a press release, guarantees "the readiness to provide clients with the PR capacities they need in an emergency 24 hours a day, seven days a week." Shortening the response time to a minimum enables clients to act without losing time in the event of a crisis, protect their reputation and quickly return to their day-to-day business, and The Reputation Rescue Company also aims to offer supplementary services through cooperation with insurance companies and PR agencies. The insurance model offered is designed to give customers the certainty of being well prepared in the event of an incident. The insurance premium depends on the level of risk.