Ruf Lanz volunteers for the Zoofäscht
Suddenly every animal at Zurich Zoo wants to be a Nubian ibex. The reason: this now rare animal will be given a new, species-appropriate enclosure in October.
Suddenly every animal at Zurich Zoo wants to be a Nubian ibex. The reason: this now rare animal will receive a new, species-appropriate enclosure in October. For the appeal for donations, the Ruf Lanz advertising agency volunteered to create a campaign in which the zebra, the ostrich and even the king of the animals, the lion, want to be a Nubian ibex.
At the Zoofäscht on August 23, the zoo is hoping for the generosity of guests, sponsors, donors and patrons. The biennial festival is also a charity gala and is being held for the eleventh time this year. Once again, the zoo's goal is to create a species-appropriate park for all animals.
Markus Ruf, Creative Director of Ruf Lanz, explains: "When we presented the campaign in the elephant house at Zurich Zoo, the bull elephant gave a trumpet blast at the exact moment we unveiled the first motif." This was generally interpreted as approval, Ruf said in a press release on Wednesday.
Responsible at Zurich Zoo: Bernhard P. Blum (President of the Zoofäscht Züri Association). Responsible at Ruf Lanz, Zurich: Markus Ruf and Danielle Lanz (Creative Direction), Natalie Schneider (Consulting), John Hollander (Illustrations).
At the Zoofäscht on August 23, the zoo is hoping for the generosity of guests, sponsors, donors and patrons. The biennial festival is also a charity gala and is being held for the eleventh time this year. Once again, the zoo's goal is to create a species-appropriate park for all animals.
Markus Ruf, Creative Director of Ruf Lanz, explains: "When we presented the campaign in the elephant house at Zurich Zoo, the bull elephant gave a trumpet blast at the exact moment we unveiled the first motif." This was generally interpreted as approval, Ruf said in a press release on Wednesday.
Responsible at Zurich Zoo: Bernhard P. Blum (President of the Zoofäscht Züri Association). Responsible at Ruf Lanz, Zurich: Markus Ruf and Danielle Lanz (Creative Direction), Natalie Schneider (Consulting), John Hollander (Illustrations).
