Excuses are not tolerated
Without pointing fingers, Wirz wants to encourage young people to collect batteries. Two humorous commercials for Inobat blend elements of film and comics.
In Switzerland, 65% of all used batteries are already disposed of correctly. This is an environmentally friendly figure, but if you take aluminum cans and pet bottles as a comparison, it can certainly be increased even further. The necessary infrastructure would be in place. As all stores in Switzerland that sell batteries must also take back old batteries, our country can boast a density of 12,000 collection points that is unique in the world. In short, wherever you are in Switzerland, you are never more than a battery's throw away from the nearest collection point. If you don't bring your old batteries back, you must have a good, "yes, a very good excuse", says Wirz Werbung. And wittily warns that such excuses are no longer accepted by the Battery Disposal Interest Group (Inobat).creative play of the elementsWhat such excuses sound like is shown in two brand new commercials shot by Wirz Werbung in collaboration with director Tobias Fueter. With a lot of humor and in an extremely unique narrative style, young people give excuses that are really weird and shrill, so that no one in the young target group can think of a moralistic admonishing finger. The TV campaign is accompanied by a web game (www.keine-Ausreden.ch). This takes up the basic theme and allows the stories to be spun further online. Gamers are asked to make up their own excuses and publish them.
With this style and its interactive media, the current campaign is aimed specifically at young people who need more and more batteries for music devices and various toys in their everyday lives. In the last campaign for Inobat, Wirz wanted to appeal more to a general and older audience with a "Yay" effect about dogs. What's more, the idea with the "cute" doggies that give out batteries was so successful that CD Matthias Freuler didn't just want to follow up with a half-hearted copy.
The commercials, which mix the elements of film and comic in a very creative gimmick, have the potential to become a longer series. Naturally, they should also find their way online as viral messages. Tobias Fueter filmed with his characters in front of a bluescreen. The main work was then done on the computer, putting the scenes together with the many photos and drawings. Director Tobias Fueter has already recommended himself for such a style with his commercial for the Winterthur Short Film Festival. He won an Edi with his similarly meticulously designed film "Der Kürzer". Batteries are no longer as toxic as they used to be. However, recycling still makes sense because valuable materials are recovered from the waste. Manhole covers, for example, are also made from old batteries.
Andreas Panzeri
With this style and its interactive media, the current campaign is aimed specifically at young people who need more and more batteries for music devices and various toys in their everyday lives. In the last campaign for Inobat, Wirz wanted to appeal more to a general and older audience with a "Yay" effect about dogs. What's more, the idea with the "cute" doggies that give out batteries was so successful that CD Matthias Freuler didn't just want to follow up with a half-hearted copy.
The commercials, which mix the elements of film and comic in a very creative gimmick, have the potential to become a longer series. Naturally, they should also find their way online as viral messages. Tobias Fueter filmed with his characters in front of a bluescreen. The main work was then done on the computer, putting the scenes together with the many photos and drawings. Director Tobias Fueter has already recommended himself for such a style with his commercial for the Winterthur Short Film Festival. He won an Edi with his similarly meticulously designed film "Der Kürzer". Batteries are no longer as toxic as they used to be. However, recycling still makes sense because valuable materials are recovered from the waste. Manhole covers, for example, are also made from old batteries.
Andreas Panzeri
