Spinas Gemperle: Campaign developed for Swiss Refugee Aid

Spinas Gemperle has realized a nationwide awareness campaign for the Swiss Refugee Council SFH.

June 19 is National Refugee Day. To mark this date, Swiss Refugee Council SFH, in cooperation with the Federal Office for Migration (FOM) and the UN High Commissioner for Refugees UNHCR, is launching a nationwide (German/French) awareness-raising campaign with the aim of making it easier for refugees to integrate, primarily in the job market.
With the current campaign, Spinas Gemperle wants to show that the more than 46,000 people living in Switzerland as refugees or temporarily admitted persons with a regular residence status are more than just social parasites, the agency writes in a press release. They have talents and skills that they would be only too happy to put to use on behalf of an employer if given the chance.
The campaign includes a TV commercial as well as two posters and advertisements, which naturally focus on the talents of refugees.
> To the spot
Responsible at the Swiss Refugee Council SFH: Adrian Hauser (Head of Communications), Rahel Trechsel (Public Relations). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Wanda Michel (concept/AD), Andrea Duttweiler (concept/text), Gaby Füchslin, Stephanie Müller (consulting), Sergio Beti - Visiolink AG (image editing), Christine Wiederkehr (director), Rosas'n'Co Films (production). The campaign is supported by the Federal Office for Migration FOM (TV spot) and the United Nations High Commissioner for Refugees UNHCR.
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