Swissprinters with a uniform brand identity
Starting September 1, all companies and service divisions of the Swissprinters Group will operate uniformly under the umbrella brand Swissprinters. The goal is to present a unified front for what has grown together after four years of working side by side.
As of September 1, all companies and service divisions of the Swissprinters Group will operate under the umbrella brand Swissprinters. According to a press release, the joint brand identity is an expression of the successful cooperation between the companies NZZ Fretz AG, Ringier Print Zofingen AG, Zollikofer AG and Imprimeries Réunies Lausanne SA since their foundation in 2004.
The group's range of services has been continuously expanded through successful cooperation in a highly competitive market, the statement continues. Since their foundation, the four companies have grown together to form a strong unit. This shared corporate spirit is emphasized and anchored by strengthening the Swissprinters umbrella brand.
The new holding brand will refer to the three shareholders Ringier (58.8 percent), NZZ (25.2 percent) and Edipresse (16 percent) in its addition, while the individual companies will carry their former company names as brand additions. The service divisions are uniformly identified with Swissprinter's sub-brands. The Group has an annual turnover of around CHF 360 million and employs a total of 1100 people.
The group's range of services has been continuously expanded through successful cooperation in a highly competitive market, the statement continues. Since their foundation, the four companies have grown together to form a strong unit. This shared corporate spirit is emphasized and anchored by strengthening the Swissprinters umbrella brand.
The new holding brand will refer to the three shareholders Ringier (58.8 percent), NZZ (25.2 percent) and Edipresse (16 percent) in its addition, while the individual companies will carry their former company names as brand additions. The service divisions are uniformly identified with Swissprinter's sub-brands. The Group has an annual turnover of around CHF 360 million and employs a total of 1100 people.
