Metadesign moves for Infras

The Zurich agency Metadesign has staged the relocation of the Infras research and consulting institute. The Christmas card was the first indication of the new domicile, which is jokingly referred to as the "supertanker": You could make a ship out of the card. The invitation card for the opening played with this motif again. The imagery of the tanker's deck can also be seen in the current company brochure. The website and all other media have adopted the new look. Metadesign brought photographer Andri Pol on board to implement the visual language.
Communicating the move is not Metadesign's first work for Infras: a few years ago, the agency redeveloped the brand's image as part of a repositioning.