Publicis attracts visitors to the Landesmuseum with a treasure map
Zurich's "Mittelalter-Spectaculum" is taking place this weekend. The Swiss National Museum is also focusing on the Middle Ages and has commissioned Publicis to create corresponding posters.
From August 22 to 24, 2008, the Fraumünster Society will be holding the popular Zurich "Medieval Spectacle" in the Münsterhof for the fourth time. The Swiss National Museum wants to use the event to remind visitors of its own "medieval treasure trove", according to a press release. Because there are treasures from the Middle Ages to discover just a few steps away from the Münsterhof, the advertising agency Publicis created a treasure map to show Spectaculum visitors the right way.
Because the doors of the National Museum are now open every Thursday until 7 p.m., Publicis also produced a poster motif for this: an oversized hanging sign on the tower of the National Museum informs visitors about the extended opening hours.
Responsible at the Landesmuseum: Andreas Spillmann (Director), Christoph Stuehn (Head of Business Administration).
Responsible at Publicis: Ralph Halder (CD), Nina-Britt Rauer (text), Sonja Gross (AD), Margrit Weber, Sina Loosli (consulting), Marcel Kohler, Andreas Caruso (production), Marco Kappeler (litho).
Because the doors of the National Museum are now open every Thursday until 7 p.m., Publicis also produced a poster motif for this: an oversized hanging sign on the tower of the National Museum informs visitors about the extended opening hours.
Responsible at the Landesmuseum: Andreas Spillmann (Director), Christoph Stuehn (Head of Business Administration).
Responsible at Publicis: Ralph Halder (CD), Nina-Britt Rauer (text), Sonja Gross (AD), Margrit Weber, Sina Loosli (consulting), Marcel Kohler, Andreas Caruso (production), Marco Kappeler (litho).
