Südostschweiz am Sonntag now in the Sunday pool

The seventh edition of Südostschweiz, Südostschweiz am Sonntag, is joining the Sonntagspool. This consists of the Sunday titles Sonntag from the Aargauer Zeitung and the seventh edition of the Neue Luzerner Zeitung called Zentralschweiz am Sonntag, which will be published for the first time on September 7. The Chur-based publisher is thus launching a new discount offer called Südostschweiz am Sonntag Plus. Anyone who advertises in the Sonntagspool will receive a 15 percent discount in the SOaS. The SO already increased the circulation of its Sunday edition to 55,000 copies in July thanks to an extended delivery. As a result, Südostschweiz will be able to keep up with the thousand-reader price of the Sonntagspool in the medium term, explains Susanne Lebrument, Managing Director of Südostschweiz Publicitas, in a press release. The new offer replaces the previous one with AZ's Sonntag. SOaS is apparently well on course. According to Lebrument, the advertising volume almost doubled in the first half of 2008.
Those responsible at SOaS also want to work together with Zentralschweiz am Sonntag on an editorial level.