Hofer Kommunikation writes success story for Login

The Bern-based agency Hofer Kommunikation has realized a national campaign and created a new corporate design for Login, the Swiss training association in the world of transport. The aim of the advertising campaign, which will be launched at the end of August, is to publicize the training opportunities on offer and recruit Login apprentices.

According to a press release from the agency, a varied profession, the quality of the training and the career prospects are decisive factors for the target group when choosing an apprenticeship. Based on the idea of corporate storytelling, various success stories were developed for the campaign. Motivating learning experiences or outstanding experiences have been dramatized and are intended to arouse emotions in the target group.
The campaign consists of posters, flyers, brochures, trade fair appearances, SMS services and give-aways.
Responsible for login: Stephanie Kriesel (Head of Corporate Communications). Responsible at Hofer Communication: Hofer Kommunikation is responsible for the campaign as a whole.